AMP Wellness

Find Your Energy!
Applied Materials, long-established in Silicon Valley, has built its business on a culture of innovation. It wanted to bring the same thinking to healthcare and wellness for its employees, and engaged Crossover Health, a leader in next-generation employee care, to provide an integrated wellness center. Well Brand worked with Applied Materials, Crossover and Album Agency to develop a unique name and identity, and all the materials required to help successfully launch the new center and brand. The new identity has subsequently been adopted for Applied Materials’ entire global health and benefits program.

amp logoamp home page

What we’ve done

  • brand strategy
  • name
  • print and online content
  • launch campaign employee marketing
  • (with Album Agency)